PROMOTE IT RIGHT

Good instinct — "how to promote products" is one of the most consistently searched topics in business content, since every entrepreneur eventually hits the same wall: they've made something good but nobody knows about it. Let me build this as a full ebook.

Good. Let's check the launch calendar table and cheat sheet pages.

Good rendering. Let's check the cheat sheet page.

Clean and ready. Shipping it.

"Promote It Right" — a 13-page practical playbook on product promotion.

What's inside:

• Foundation work before promoting (value prop, pricing, proof)
• Organic channels: social content, WhatsApp broadcasts, SEO, referrals
• Paid channels: Facebook/Instagram Ads, Google Ads, influencer partnerships, bulk SMS
• Marketplace-specific tactics (Jumia, Amazon, Etsy, Facebook Marketplace)
• Trust-building (reviews, social proof, transparency)
• A ready-to-use 30-day launch calendar template
• KPI tracking guide
• Common mistakes checklist
• A channel comparison cheat sheet (cost/speed/best-for at a glance)

This one has universal appeal (any seller, any product) but the WhatsApp Business and marketplace sections give it a natural edge for a Ghanaian/African audience — worth leaning into if you market it there.

To sell it: same playbook as the ratio analysis ebook — cover in Canva, list on Payhip/Gumroad, price GH¢20–40. These two ebooks would actually bundle well together (finance skills + marketing skills = "run your business" pack), which could justify a higher combined price.