The Long Game - Marketing Music In The Modern Era

Built for independent artists, managers, and early-career music industry professionals, this book offers a practical marketing playbook grounded in real-world experience across music distribution, record labels, music press, and live bookings. Across seven chapters, it breaks down real, named campaigns—not composites—to reveal what actually worked across DSP strategy, PR, social content, fan building, and live business, from career-defining videos and winning press pitches to breaking into new markets and turning an unscripted live moment into a powerful sales tool. The goal isn’t to give you tactics that expire with the next algorithm update, but a durable framework for making smarter decisions around positioning, audience, and long-term growth—whatever platform, trend, or release comes next.