More things to sell, and two ways to earn more per buyer
6 min read
Once you know what you are selling, you need somewhere to put it. This is a plain guide to the kinds of product you can build on SkillsPad and the two tools that raise what each buyer spends.
The product types
Each type gives your buyer a different experience, and some are only on certain plans — the product builder tells you which as you go.
- ✓Courses — modules and lessons people work through in order.
- ✓Ebooks — digital books with chapters and sections.
- ✓Templates — files people download and use in their own work.
- ✓Playbooks and systems — step-by-step guides and processes people follow.
- ✓Coaching — structured programmes with sessions and meeting links.
- ✓Communities — a members' space with channels and membership tiers, including a free one.
- ✓Webinars — live events, with a list of everyone who registered.
Quizzes and lesson files inside a course
A course is not only video. You can add downloadable files to any lesson, and add a quiz so people can check they have understood a section before moving on. Both live inside the course, so buyers do not have to go anywhere else.
Pre-orders
A pre-order lets people pay for your product before you have finished making it. You get paid while you build, and you find out whether anyone wants it before you do the final work. The money is held until you release the product, which protects your buyers.
- ✓There is a full guide to pre-orders, covering release day, automatic release and cancelling.
Two ways to earn more from the same buyer
Both of these work on a buyer who has already decided to buy, which is why they convert so much better than finding a new customer.
- ✓Keep an order bump cheap relative to the main product. It should feel like an easy yes, not a second decision.
- ✓An order bump is a small extra item shown on the payment page, next to what they are already buying. They add it with one tap.
- ✓A post-purchase offer appears straight after they pay. Because their payment details are already confirmed, they do not have to enter a card again.
Questions
Can I change a product's type after publishing?
No. The type shapes how the product is built and delivered, so it is set when you create it. If you need a different type, duplicate the product and rebuild it as the new one.
Do order bumps and post-purchase offers work together?
Yes. A buyer can take an order bump at checkout and a post-purchase offer afterwards, and each is recorded as its own sale.
How do I know which types my plan includes?
The product builder shows every type and marks the ones your plan does not cover, with the plan that does. Nothing is hidden from you.
If you are not sure which of these fits what you know, the Product ideas tool suggests a type alongside each idea it gives you.
Ready to create your product?
Start building and selling on Skillspad today