Choose Your Migration Strategy
There's no one-size-fits-all approach. Pick the strategy that matches your comfort level.
Gradual Migration
Move products one at a time while keeping both platforms active.
Pros
- Low risk - test before fully committing
- No disruption to existing sales
- Time to notify customers gradually
- Can compare performance
Cons
- Takes longer to complete
- Managing two platforms temporarily
- Customers may be confused about where to buy
Steps:
- Set up Skillspad account with SELAR2026 promo
- Import your top 2-3 products to Skillspad
- Update links for those products on social media
- Monitor sales for 1-2 weeks
- Once confident, migrate remaining products
- Eventually disable Selar listings
Best for: Creators who want to test the waters first
Parallel Running
Keep both platforms active indefinitely, selling the same products on both.
Pros
- Reach different audiences
- No risk of losing customers
- Can leverage both platforms' strengths
- Flexibility to pivot anytime
Cons
- Must maintain two platforms
- Potential for price confusion
- More work to update products
- Need to track revenue across platforms
Steps:
- Create identical product listings on both platforms
- Keep pricing consistent (or strategic)
- Use different links for different marketing channels
- Track which platform performs better
- Gradually shift focus to better performer
Best for: Creators with large existing Selar audience they don't want to disrupt
Clean Break
Move everything at once and redirect all traffic to Skillspad.
Pros
- Quick and decisive
- No confusion about where to buy
- Fully benefit from lower fees immediately
- Fresh start with clean analytics
Cons
- Higher risk if something goes wrong
- May lose some customers in transition
- Requires good communication plan
Steps:
- Import ALL products to Skillspad in one session
- Prepare announcement email for all customers
- Update ALL links on social media at once
- Unpublish/pause products on Selar
- Send announcement email
- Monitor and respond to any customer issues
Best for: Decisive creators with good customer communication channels
Pricing Strategies
How should you price products when selling on both platforms?
| Strategy | Description | Pros | Cons | Recommendation |
|---|---|---|---|---|
| Same Price | Keep identical pricing on both platforms | No customer confusion, Simple to manage | Different margins due to different fees | Recommended for most creators |
| Lower on Skillspad | Offer slightly lower prices on Skillspad (pass on fee savings) | Incentivizes customers to buy on Skillspad, Competitive advantage | May upset existing Selar customers | Good for attracting new customers |
| Exclusive Deals | Offer exclusive bundles or discounts only on Skillspad | Drives traffic to preferred platform, Creates urgency | More products to manage | Great for launching on Skillspad |
Link Management Checklist
Update these links to direct traffic to your preferred platform.
Pro Tips for Dual-Listing
Do This
- Track sales separately for each platform
- Keep product descriptions consistent
- Respond to customers quickly on both
- Use UTM parameters to track traffic sources
- Set a deadline for fully migrating
Avoid This
- Don't have wildly different prices
- Don't forget to update old links
- Don't leave outdated products on either platform
- Don't confuse customers with mixed messaging
- Don't run parallel forever - make a decision