Strategy Guide
Dual-Listing Strategy
How to sell on both Selar and Skillspad during your transition period. Choose the approach that works best for your business.
View Full Migration GuideChoose Your Migration Strategy
There's no one-size-fits-all approach. Pick the strategy that matches your comfort level.
Gradual Migration
2-4 weeksEasy
Move products one at a time while keeping both platforms active.
Pros
- Low risk - test before fully committing
- No disruption to existing sales
- Time to notify customers gradually
- Can compare performance
Cons
- Takes longer to complete
- Managing two platforms temporarily
- Customers may be confused about where to buy
Steps:
- Set up Skillspad account with SELAR2026 promo
- Import your top 2-3 products to Skillspad
- Update links for those products on social media
- Monitor sales for 1-2 weeks
- Once confident, migrate remaining products
- Eventually disable Selar listings
Best for: Creators who want to test the waters first
Parallel Running
OngoingMedium
Keep both platforms active indefinitely, selling the same products on both.
Pros
- Reach different audiences
- No risk of losing customers
- Can leverage both platforms' strengths
- Flexibility to pivot anytime
Cons
- Must maintain two platforms
- Potential for price confusion
- More work to update products
- Need to track revenue across platforms
Steps:
- Create identical product listings on both platforms
- Keep pricing consistent (or strategic)
- Use different links for different marketing channels
- Track which platform performs better
- Gradually shift focus to better performer
Best for: Creators with large existing Selar audience they don't want to disrupt
Clean Break
1 weekAdvanced
Move everything at once and redirect all traffic to Skillspad.
Pros
- Quick and decisive
- No confusion about where to buy
- Fully benefit from lower fees immediately
- Fresh start with clean analytics
Cons
- Higher risk if something goes wrong
- May lose some customers in transition
- Requires good communication plan
Steps:
- Import ALL products to Skillspad in one session
- Prepare announcement email for all customers
- Update ALL links on social media at once
- Unpublish/pause products on Selar
- Send announcement email
- Monitor and respond to any customer issues
Best for: Decisive creators with good customer communication channels
Pricing Strategies
How should you price products when selling on both platforms?
| Strategy | Description | Pros | Cons | Recommendation |
|---|---|---|---|---|
| Same Price | Keep identical pricing on both platforms | No customer confusion, Simple to manage | Different margins due to different fees | Recommended for most creators |
| Lower on Skillspad | Offer slightly lower prices on Skillspad (pass on fee savings) | Incentivizes customers to buy on Skillspad, Competitive advantage | May upset existing Selar customers | Good for attracting new customers |
| Exclusive Deals | Offer exclusive bundles or discounts only on Skillspad | Drives traffic to preferred platform, Creates urgency | More products to manage | Great for launching on Skillspad |
Link Management Checklist
Update these links to direct traffic to your preferred platform.
Link in Bio (Linktree, etc.)
Add Skillspad link, keep Selar temporarilyTwitter/X Bio
Update to Skillspad linkInstagram Bio
Update to Skillspad link or link-in-bioYouTube Description
Update video descriptions (at least new videos)Blog Posts
Update links in high-traffic postsEmail Signatures
Update to Skillspad linksPinned Posts
Create new pinned posts with Skillspad linksPro Tips for Dual-Listing
Do This
- Track sales separately for each platform
- Keep product descriptions consistent
- Respond to customers quickly on both
- Use UTM parameters to track traffic sources
- Set a deadline for fully migrating
Avoid This
- Don't have wildly different prices
- Don't forget to update old links
- Don't leave outdated products on either platform
- Don't confuse customers with mixed messaging
- Don't run parallel forever - make a decision
Ready to Start?
Create your Skillspad account and start importing your products today.